2017 Floral Forecast
2017 has arrived, and this year is already shaping up to be a hot one in the floral industry. From exciting new color palettes to creative new textures, here are some trends to watch for this year.
Color My World
Pantone recently announced their pick for the 2017 ‘Color of the Year,’ and this year’s winner is one that ties in extremely well to the floral industry. In fact, the name itself – Greenery – is something that florists use every day!
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, the newly crowned Greenery is ‘nature’s neutral’ and is symbolic of new beginnings.
“Greenery bursts forth in 2017 to provide us with the reassurance we year for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose,” Eiseman said.
Greenery is a very versatile color that is considered “trans-seasonal” and thus lends itself to many complementary floral color combinations, including last year’s co-colors of the year, Serenity, and Rose Quartz.
A Twist of Modern and Antiquity
Each fall, the Society of American Florists previews some trends in the floral industry that they think will be at the top of every fashion-forward list for the upcoming year. This time, SAF identified four trends to watch for in 2017.
The French Connection – This trend is all about the beauty and romance that surrounds the French culture. Thoughts of cobblestone streets and quaint countryside cottages were the inspiration for this trend which features a color palette of reds with hints of chocolate, burnt orange, golden yellows, sage grey-greens, charcoal and muted pink. Featured flowers include multi-petaled blooms such as garden roses and peonies combined with textured berries in aged metallic pedestal containers and distressed ceramic vases.
- The Force of Nature – The focus of this trend is all about our love for nature and the connection we have within in our lives. Bright teals, ocean blues, and mossy greens, blend flawlessly with muted gray undertones in this nautical-inspired palette. Natural textures such as driftwood, sea glass and shells complete the trend with featured flowers including delphinium, hyacinth, veronica, and Nigella.
- Modern Wonders – This dynamic trend stresses simplicity. A blend of modern, sophisticated lines with furnishings from other cultures and metallic finishes; this trend unites young and old with a fresh new approach. Featured colors of this trend include plum red, lavender, taupe, gray and copper with floral selections including bold single blooms or uniquely shaped flowers like Protea, red ginger, cymbidium orchids and muted lavender rose shades.
- Into the Jungle – The final trend is an untamed, wild mix of jungle-inspired colors that excites the senses in a classic departure from more formal, muted palettes. Bright shades of orange, yellow and green mix with animal prints, hand-woven baskets, and hand-carved wooden vases, highlighted with tropical flowers and foliage including bamboo, moss, and cork.
In addition to the new trends in floral design, weddings also play an instrumental role in determining what’s hot and what’s not for the upcoming year. While each wedding is unique and the design choices are ultimately determined by the wedding party and their florists, certain trends signal a preview of what brides will be asking for in 2017.
Organic and natural is one of the top wedding trends for 2017, and loose, unstructured arrangements are becoming a popular choice for many of this year’s brides as many choose cascading bouquets that appear to flow like a floral waterfall.
Those with tastes leaning in the opposite direction may opt for a simple, more traditional round bouquet with bold eye-catching colors. Some brides may elect to take that simplicity a step further with bouquets consisting of only one to three flowers for a dynamic effect.
Of course, there are also the giant, oversized statement bouquets which have been popular in recent years. That trend has been strong for a while and shows no signs of slowing down anytime soon.
Whatever your style dictates, and however your tastes decide, consider giving some of this year’s floral trends a try, or better yet, start a trend of your own! We’re here to help you find the perfect bouquet for any occasion, and our design team will be happy to work with you to help make your world beautiful in 2017!